USA

Where this is going

Twelve phases, five years. Supplements first, then food, gear, coaching and health tools.

12
Phases
2026–2030
Years
50+
Products planned
4
Funding stages
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What we're trying to do

Make supplements people can actually check, at a price they can actually pay.

Then build the food, the coaching and the health tools around them.

The Journey

Twelve phases. Here they all are.

Each one pays for the next. Dates move, and we update this page when they do.

01
Foundation
Jul – Sep 2026
Products
  • Wildfire Pre Workout
  • USA Plant Protein
  • USA Fermented Yeast Protein
Get the first three products out and find out what people think.
02
Protein Domination
Oct – Dec 2026
Products
  • Whey Concentrate
  • Whey Isolate
  • Mass Gainer
  • Creatine Monohydrate
Add the proteins and creatine most people actually buy.
03
Performance Ecosystem
Jan – Mar 2027
Products
  • EAA
  • BCAA
  • Glutamine
  • Electrolytes
  • L-Carnitine
Fill in the aminos and hydration, so a full routine is possible.
04
Daily Health Division
Apr – Jun 2027
Products
  • Multivitamin
  • Fish Oil
  • Vitamin D3 K2
  • Magnesium Glycinate
  • Zinc
Everyday vitamins, for people who never set foot in a gym.
05
Advanced Performance Science
Jul – Sep 2027
Products
  • Testosterone Support
  • Beta Alanine
  • Citrulline Malate
  • L-Arginine
  • Creatine HCL
The specialist stuff, for people training seriously.
06
USA Garden
Oct – Dec 2027
Products
  • Protein Oats
  • Muesli
  • Granola
  • Peanut Butter
  • Almond Butter
Breakfast. Oats, granola, nut butters.
07
Healthy Snacks Division
Jan – Mar 2028
Products
  • Protein Bars
  • Protein Wafers
  • Protein Snacks
  • Functional Snacks
  • Fruit Chips
  • Vegetable Chips
Something decent to eat at an airport or a desk.
08
RTD Division
Apr – Jun 2028
Products
  • Protein Water
  • Cold Coffee
  • Energy Drinks
  • Green Tea
  • Caffeine Shots
Ready-to-drink, and getting onto shop shelves.
09
USA Originals
Jul – Sep 2028
Products
  • Premium Apparel
  • Training Shorts
  • Gym Bags
  • Shakers
  • Gallons
  • Wrist Bands
  • Gloves
  • Belts
Apparel and gear. The things you carry to the gym.
10
USA Fitness System
Oct – Dec 2028
Products
  • USA Academy
  • Certification Programs
  • Coach Network
  • Gym Partnership Program
Coaching, courses and working with gyms.
11
USA Smart Tech
2029
Products
  • Fitness Tracker
  • Smart Watch
  • Heart Rate Monitor
  • Oxygen Monitor
  • Body Composition Devices
Trackers, so what you take lines up with what your body is doing.
12
USA Science
2030
Products
  • Longevity Programs
  • Recovery Programs
  • Performance Programs
  • Preventive Health Programs
  • Advanced Wellness Consulting
Go from a supplement company to a health company.

Where it ends up

2030  ·  The journey is just beginning
What We Build

What we plan to make

Every tub gets a full label. Everything here is planned, not shipping yet.

Pre-Workout

Wildfire Pre Workout

The one you take before you lift.

Protein

Plant, Whey, Isolate, Mass Gainer

The boring, useful part of the shelf.

Performance

EAA · BCAA · Glutamine · Creatine · Carnitine

For people already past the basics.

Daily Health

Multivitamin · Fish Oil · D3K2 · Magnesium · Zinc

For the days you never make it to the gym.

Nutrition Food

Protein Oats · Muesli · Granola · Nut Butters

Breakfast, basically.

RTD Beverages

Protein Water · Energy Drinks · Cold Coffee

For when you have not got a shaker.

Snacks

Protein Bars · Wafers · Functional Snacks · Chips

Something decent to eat at a desk.

Lifestyle

Apparel · Bags · Shakers · Accessories

The things you carry to the gym.

01 Product Quality
→
02 Customer Satisfaction
→
03 Repeat Purchases
→
04 Operational Stability
→
05 Brand Trust
“

The thing that matters first is people buying it a second time without being asked. Everything else follows that.

USA
Community is the Product

We sell it on the gym floor

We'd rather hand someone a sample and hear what they think than buy an ad. That's most of our plan for the first year.

1,000+
First customers (target)
500+
Verified reviews (target)
100+
Athlete testimonials (target)
50+
Gym partnerships (target)
25+
Brand influencers (target)
30%
Repeat purchase rate (target)

Gym Sampling Program

We bring tubs to the gym and let people try it.

Affiliate Program

Coaches and trainers get paid when people they send us buy.

QR-Based Feedback

There is a QR code on the pack. Scan it, tell us what you thought.

Broadcast Channel

Follow the build on Instagram

Launches, restocks and what we're working on next, posted as it happens.

Join the channel
Research & Development

Built on Science. Proven by Use.

Every product, every phase, backed by R&D investment and rigorous formulation improvement.

2026
Product validation and manufacturing optimization

Nothing ships until we are happy with it.

2027
Category expansion and formulation improvements

Pushing performance nutrition deeper into daily health. Better bioavailability. Better results.

2028
Food innovation, RTD development and retail scale

From supplement shelf to supermarket aisle. From gym bag to kitchen pantry.

2029
Technology integration and health data systems

Connecting wearables with personalized nutrition intelligence. Data-driven wellness begins here.

2030
Longevity, recovery and preventive health programmes

From supplement brand to global health institution. The full circle of human health.

Join the Movement

Don't Watch the Movement. Join It.

Whether you're a customer, athlete, gym partner, or investor — there is a place for you in the USA Health Ecosystem.

Upcoming Products

Everything we plan to make, and roughly when. Dates move, and we update this page when they do.

1

Phase 1: Foundation Phase (Jul – Sep 2026)

Wildfire Pre Workout

Wildfire Pre Workout

Explosive energy and laser focus pre-workout formulation.

ADD TO CART
USA Plant Protein
In Development

USA Plant Protein

Premium plant-powered clean performance protein.

USA Fermented Yeast Protein

USA Fermented Yeast Protein

Next-gen bio-engineered sustainable complete protein.

ADD TO CART
2

Phase 2: Protein Domination Phase (Oct – Dec 2026)

In Development

Whey Concentrate

High-quality cold-filtered whey protein concentrate.

In Development

Whey Isolate

Ultra-pure fast-absorbing whey protein isolate.

In Development

Mass Gainer

High-calorie formula for clean size and strength gains.

In Development

Creatine Monohydrate

Micro-crystallized pure ATP muscle fuel.

3

Phase 3: Performance Ecosystem (Jan – Mar 2027)

In Development

EAA

Full spectrum essential amino acids recovery matrix.

In Development

BCAA

Branched-chain amino acids for muscle preservation.

In Development

Glutamine

Pure L-Glutamine for muscle recovery and gut health.

In Development

Electrolytes

Advanced hydration and mineral replenishment formula.

In Development

L-Carnitine

Metabolic support and cellular energy enhancer.

4

Phase 4: Daily Health Division (Apr – Jun 2027)

In Development

Multivitamin

Complete daily essential micronutrient formula.

In Development

Fish Oil

High-potency omega-3 essential fatty acids.

In Development

Vitamin D3 K2

Synergistic bone, heart, and immune system support.

In Development

Magnesium Glycinate

High-absorption recovery, sleep, and relaxation support.

In Development

Zinc

Essential mineral for immune defense and cellular function.

5

Phase 5: Advanced Performance Science (Jul – Sep 2027)

In Development

Testosterone Support

Natural vitality, strength, and hormone optimization.

In Development

Beta Alanine

Muscle endurance catalyst and lactic acid buffer.

In Development

Citrulline Malate

Nitric oxide booster for extreme muscle pumps.

In Development

L-Arginine

Vasodilation and blood flow optimization support.

In Development

Creatine HCL

High-solubility creatine for zero bloating.

6

Phase 6: USA Garden (Oct – Dec 2027)

In Development

Protein Oats

Organic high-protein oats for active mornings.

In Development

Muesli

Nutrient-dense whole grain muesli with seeds.

In Development

Granola

High-protein crunchy baked granola clusters.

In Development

Peanut Butter

Pure roasted peanuts with high protein content.

In Development

Almond Butter

Premium stone-ground almonds for healthy fats.

7

Phase 7: Healthy Snacks Division (Jan – Mar 2028)

In Development

Protein Bars

Clean high-protein grab-and-go energy bar.

In Development

Protein Wafers

Crispy layers of protein cream snack.

In Development

Protein Snacks

Bite-sized functional high-protein treats.

In Development

Functional Snacks

Savoury active nutrition snacking solutions.

In Development

Fruit Chips

Dehydrated natural organic fruit slices.

In Development

Vegetable Chips

Crispy high-fiber vegetable snack chips.

8

Phase 8: RTD Division (Apr – Jun 2028)

In Development

Protein Water

Refreshing clear protein hydration drink.

In Development

Cold Coffee

Ready-to-drink high-protein iced coffee brew.

In Development

Energy Drinks

Clean energy and focus ready-to-drink beverage.

In Development

Green Tea

Organic antioxidant-rich bottled green tea.

In Development

Caffeine Shots

Concentrated quick-release energy shots.

9

Phase 9: USA Originals (Jul – Sep 2028)

In Development

Premium Apparel

High-performance athletic apparel.

In Development

Training Shorts

Lightweight, breathable training gear.

In Development

Gym Bags

Durable, multi-compartment athlete gym bags.

In Development

Shakers

Leak-proof protein mixing shaker cups.

In Development

Gallons

Large volume hydration bottles.

In Development

Wrist Bands

Supportive athletic wrist wraps.

In Development

Gloves

Durable gym weightlifting grip gloves.

In Development

Belts

Core support leather lifting belts.

10

Phase 10: USA Fitness System (Oct – Dec 2028)

In Development

USA Academy

Elite fitness, training, and science education portal.

In Development

Certification Programs

Professional coaching and trainer certification courses.

In Development

Coach Network

Global platform connecting clients with certified coaches.

In Development

Gym Partnership Program

Co-branded support and solutions for commercial gyms.

11

Phase 11: USA Smart Tech (2029)

In Development

Fitness Tracker

Biometric wrist wearable for active lifestyle tracking.

In Development

Smart Watch

Ecosystem-linked health and communications watch.

In Development

Heart Rate Monitor

Chest strap sensor for precision cardio tracking.

In Development

Oxygen Monitor

Biometric sensor for pulse oximetry monitoring.

In Development

Body Composition Devices

Smart scales for muscle and body fat analysis.

12

Phase 12: USA Science (2030)

In Development

Longevity Programs

Data-driven aging and longevity coaching programs.

In Development

Recovery Programs

Advanced physical therapy and muscle recovery clinics.

In Development

Performance Programs

Elite athletic conditioning and training systems.

In Development

Preventive Health Programs

Preventative medical wellness and diet consulting.

In Development

Advanced Wellness Consulting

Personalized medical science health consulting.